Currently, many AI products are widely applied, and it's not uncommon to use AI for image creation, copywriting, video generation, and more. Even many professional designers, writers, and editors use AI to assist in improving work efficiency.
This is especially evident in e-commerce, where there is a high demand and merchants need to constantly update and iterate new product content to keep audiences engaged and increase attention. Product content also includes promotional images, and how to create and produce a good e-commerce scene image plays a crucial role in product exposure and sales. At this point, applying some AI technologies for assistance is very necessary.
So, are there any AI products that can improve the efficiency of creating e-commerce scene images? I recommend everyone to try the tool on the 302.AI platform - AI E-commerce Scene Generation. For e-commerce novices, or newly entered e-commerce designers who are unclear about how to create e-commerce images and want to quickly produce images, this tool can be applied. It is very simple to operate, and the finished product is fast and of high quality.
AI E-commerce Scene Generation has two modes: "Product" and "Model". Below, I will demonstrate the simplest and most direct operation steps and generation effects for each.
Product
Choose "Product" to easily generate product main images with professional and commercial photography effects. Whether it's home furnishings, cosmetics, trendy toys, or clothing, bags, shoes, and accessories, it can generate appropriate product scene images accordingly.
Text-to-Image Function
1、Upload the product
For example, for a product like a table lamp, first enter the product name and upload a real photo in the upper part.
2、Enter description
In the lower part, select "Text", which is the text-to-image function, and enter the scene description. The more detailed the description, the closer the generated e-commerce scene image will be to the requirements.
3、Adjust lighting
At the bottom, you can also choose the lighting angle. Select the specific lighting requirements as needed, or simply choose automatic if you have no preference, then click "Start Generating".
4、Choose size
After clicking "Start Generating", you will enter the background size selection page. There are multiple ratio options, and you can also customize the ratio. Additionally, you can drag the blue border of the product image to adjust its size and specific position. Click "Start" to wait for generation.
5、Effect display
The image below shows the generated e-commerce scene image. Slide the middle line left and right to see the changes. The generated effect image is quite consistent with the described scene requirements, including "the lamp's gentle light spills onto the nearbysofa and table surface" and "cozy atmosphere".
At the bottom, you can choose to "Regenerate Image", "Generate Video", or "Download Image" as needed.
6、Generate video
In addition to static images, e-commerce scene images now also include dynamic videos. Video format can supplement product characteristics that cannot be expressed by text and images. Here, after clicking "Generate Video", select the video model and enter the video description, then click "Confirm".
Image-to-Image Function
1、Upload product
The steps for the upper part are the same, entering the product name and uploading a real product image.
2、Upload reference image
For those lacking in text description or unsure how to describe a specific scene, you can directly choose "Image" and upload a reference e-commerce image to generate an e-commerce scene image in a similar style.
3、Adjust lighting
At the bottom, you can also choose the lighting angle. Select specific lighting requirements as needed, or simply choose automatic if you have no preference. Click "Start Generating".
4、Choose size
After clicking "Start Generating", you will enter the background size selection. There are multiple ratio options, and you can also customize the ratio. Additionally, you can drag the blue border of the product image to adjust its size and specific position.
5、Choose scene
Below the size, there are two options: "Use Original Scene" and "Generate Similar Scene". If you feel the original scene is suitable, you can choose it directly; if you want to generate a new scene, just choose to generate a similar one.
6、Effect display
The image below shows the finished image after choosing "Generate Similar Scene". Comparing with the uploaded reference image, you can see that elements such as the bed, quilt and pillows, bedside table, and green plants are all reflected. While retaining the elements of the original reference image, it has regenerated an e-commerce scene image that, although similar in scene, still has a different overall feel and style.
Note: "Use Original Scene"
If you choose "Use Original Scene", it is recommended not to have the same product appear in the reference scene image. Just select the background image directly, otherwise, there may be a situation where two products overlap, as shown in the image below, where the product is repeated and the effect is not very natural.
If you want to continue using the original reference scene image, you can use the "Object Removal" in the AI Photo Toolbox of the 302.AI platform to remove the original table lamp, and then apply it to the AI E-commerce Scene Generation.
When using the original scene, the original scene background will be displayed. You only need to adjust the size and position of the product image (table lamp) appropriately to generate.
Note: The image effect is for reference only. If you are not satisfied with the generated effect, you can continue to adjust and improve.
7、Generate video
Similarly, you can also choose to generate a video here. After clicking "Generate Video", select the video model and enter the video description, then click "Confirm".
Model
In addition to applying to still life products, AI E-commerce Scene Generation can also be applied to model images, which are human figures. This is generally suitable for product promotions on models, such as clothing; or changing the scene where the person is located, such as moving from indoors to outdoors.
The operation of generating model image e-commerce scene images is consistent with that of product images, except that you need to pay attention to selecting "Model" when uploading.
Text-to-Image Example
1、Upload and input content
Enter the model's characteristics, upload model real shot image, input scene descripiton, select the lighting angle, and finally click "Start Generating".
2、Generated effect display
The image below shows the generated effect. Slide the middle line left and right to see the changes. You can see that it is quite consistent with the description, such as the "colorful background".
In addition, you can notice that it intelligently adjusts the model's lighting and visual effects according to different scene environments. For example, the color of the model's clothes and watch in the image has become brighter, more suitable for the current scene.
3、Video effect display
Image-to-Image Example
1、Upload required images
Enter the model's characteristics, upload model real shot image, upload a reference image, select the lighting angle, and click "Start Generation". (When uploading the model image, you can also choose not to input the model description)
After determining the size, choose between "Use Original Scene" and "Generate Similar Scene" as needed, and finally click "Start" to wait for the new e-commerce scene image to be generated.
2、Generated effect display
The image below shows the finished image after choosing "Generate Similar Scene". The yellow fallen leaves elements in the reference image are reflected in different forms in the new scene image. While retaining the model image and the elements of the original reference image, it has regenerated an e-commerce scene image that, although similar in scene, still has a different overall feel and style.
3、Video effect display
The operation of AI E-commerce Scene Generation is actually very simple, basically without any tricks. You only need two steps of uploading and describing to complete a mature image. Compared to using professional tools like PS, which requires professional shooting, meticulous image editing, finding multiple materials, etc., using the AI E-commerce Scene Generation tool can be said to be directly one-step, eliminating many steps and costs. For some e-commerce newcomers, they can refer to or directly apply the generated scene images, which is believed to effectively improve image production efficiency and enhance product conversion.