Have you noticed that regardless of which social media platform you use, you'll eventually be directed to e-commerce? In the context of social media + e-commerce, people from various industries and backgrounds are experiencing business booms through e-commerce.
However, the competition in the e-commerce industry is also increasing, making it challenging to stand out. E-commerce businesses and individual users often face challenges in quickly creating attractive product copy, maintaining competitiveness, and rapidly capturing consumer psychology.
For e-commerce beginners, it's crucial to understand that e-commerce consists of products, marketing, advertising, customer service, and more. Products need positioning and selling points, product descriptions need titles and details, advertisements need analysis and trending topics, and customer service requires effective and efficient communication. None of these can be omitted because these are the touchpoints for consumers, and achieving all of these is necessary to sell products.
Does this sound complicated? It may seem like there's a lot to do, especially for e-commerce beginners who don't know where to start. Why not use AI to assist? The AI E-Commerce Writing Assistant tool on the 302.AI platform can achieve multiple e-commerce operations mentioned above on a single platform.
- For example, if "I" were an e-commerce beginner wanting to sell a white shirt, how could the AI E-Commerce Writing Assistant help "me"?
Enriching Product Content
1、Keyword Expansion
To sell a product, you can't simply state what the product is. You need to use more related vocabulary to cover more traffic. So, you can first choose the [Keyword Expansion] function to expand related keywords and reach more users.
Enter product keywords
After entering the keyword expansion page, simply input the product name and nature. For example, if "I'm" selling a white shirt, you can add adjectives like slim-fit, cotton, and then click expand.
Generate results
After successful expansion, you can see the results directly. You'll find that while retaining "white shirt" as the base, related expanded words have become more diverse, such as adding purposes: office, workshirt, etc. These expanded words can be used for future e-commerce product promotion points.
2、Title Generation
After generating expanded words, you can continue to select the [Title Generation] function. With only the product and brand determined, you can directly generate corresponding titles for needed promotions.
Enter content
You need to input the product name, brand, core selling points, and product keywords separately. The more detailed the core selling points and keywords, the better. Here, you can input the previously expanded keywords.
Choose e-commerce platform and generation language
You can also choose different e-commerce platforms. Based on the style of different platforms, AI will automatically adjust to generate more matching titles. Here, we'll use Amazon as an example.
Cross-border e-commerce is also an important development channel. If you're doing cross-border e-commerce and need other languages, you can choose the corresponding title generation language as needed. Finally, click generate.
Generate results
You can see that 10 titles are generated, which include the brand, product, core selling points, and product keywords. These generated titles can be directly applied to daily product promotion.
3、Tag Generation
Besides needing titles for promotion, e-commerce tags are also important. They are mainly used to identify and distinguish product information on e-commerce platforms, helping consumers identify and choose products. To further expand the product's influence, you can choose the [Tag Generation] function.
Enter information and choose language
After entering the tag interface, you can directly input the previous product keywords or promotional titles, which are product information. Choose the needed language, then click generate.
Generate results
The generated tags are displayed as follows. You can see that the generated tags include basic information such as the product name, attributes, category, etc., as well as other derivatives. Clear tags can help consumers quickly find the products they need, thereby improving purchase conversion rates.
4、Product Description Generation
The previous keywords, titles, and tags are relatively concise and direct product information. However, e-commerce product promotion also needs detailed product introductions and descriptions to help consumers better understand the product's features and advantages, thereby increasing purchase confidence. Excellent product descriptions can also stimulate consumers' desire to buy. You can try the [Product Description Generation] function.
Enter title and keywords
After entering the product description generation interface, you need to input the product title and keywords. These have already been generated before and can be directly copied and used.
Choose e-commerce platform and generation language
Similarly, choose the platform and language according to your needs. Here we'll still use Amazon platform and English as an example. Finally, click generate.
Generate results
You can see the generated product description results. In addition to the basic product introduction, it adds advantages, functions, and even specific application scenarios. Besides enhancing the product's quality image, more targeted descriptions will also increase attractiveness to consumers.
Product Marketing Strategy
1、User Profile Analysis
For e-commerce beginners, focusing only on the product itself is far from enough. You also need to learn to use marketing strategies. First, marketing targets need to be precisely positioned. Here you can use the [User Profile Analysis] function.
Enter target users
After entering the user profile analysis interface, directly input the target user content. If you're not sure how to position, you can borrow from previously generated keywords, titles, tags, etc. Finally, choose the language and click analyze.
Generate analysis
The following shows the analysis result report, which is very detailed. It includes consumer behavior analysis and provides precise marketing strategy suggestions based on this. The marketing strategy is also divided into several parts, covering brand, content, etc. E-commerce beginners can actually refer to or apply these to improve marketing efficiency through precise marketing.
2、Model Analysis Suggestions
The [Model Analysis Suggestions] function can also be understood as product positioning optimization. After analyzing the needs and preferences of precise target users, combined with the characteristics of your own products, determine a competitive product positioning. This ensures that you always meet consumer needs.
Enter product content
After entering this analysis suggestion, you need to input the product's title, description, and main features separately. These are all basic product information. Choose the language and click suggest.
Generate suggestions
The following shows the product modification suggestion report. It analyzes and suggests the previously input product title, description, and features. The modification suggestions add more consumer selling points and detailed descriptions while maintaining the product's original characteristics. For e-commerce beginners, these modification suggestions can be used for multiple attempts in sales.
Advertising Promotion Suggestions
1、Promotion Suggestions
After determining the product and formulating the marketing strategy, the next step is promotion to ensure the product can cover a larger range and be known by more consumers. If you don't know how to promote, you can try the [Promotion Suggestions] function.
Enter product name
After entering the promotion suggestions page, input the product name. It's best to input detailed information including brand, name, positioning, etc. This way, the generated promotion suggestions will be more comprehensive. Finally, choose the language and click suggest.
Generate suggestions
The following shows the generated promotion suggestions, displaying product suggestions, target groups, marketing methods, promotional content, and promotion channels. The specific promotion strategy suggestions are also comprehensive. For e-commerce beginners, this is completely sufficient when first starting promotions.
2、Review Generation
When e-commerce beginners are just starting, they need to do well in user operations and product operations, both of which are inseparable from product comments. Comments are not only feedback tools but also important marketing assets that significantly enhance the product's attractiveness and persuasiveness. When e-commerce beginners are first operating comments, they can choose the [Review Generation] function.
Enter name and brand
After entering the comment generation interface, you need to input the product name and brand, choose the language, and finally click generate.
Generate comments
You can see that the generated comments are quite diverse and rich, and the effect is also quite natural, combining different scenarios, user experiences, etc. This can have a certain guiding effect on other consumers who are still observing.
This article mainly introduces some functions that e-commerce beginners can quickly apply. There are many other functions in the AI E-commerce Copywriting Assistant, such as Listing generation and analysis, generation of different customer service messages, foreign trade and marketing email generation, etc.
Whether you're an e-commerce beginner or a more mature e-commerce enterprise or user, you can use the AI E-commerce Copywriting Assistant for assistance, which is believed to achieve twice the result with half the effort.